Market evaluations and case studies contain important lessons, shared here, about the strong effect that the intro and strategic placement of digital indications and the arrays of plasma- display digital signage and narrowcasting products and features can have got on enough time that it requires customers to create their buy decisions in the fast-food or quick provider restaurant (QSR) industry.
THE TYPE of the QSR Business
We’ve all gone to quick fast- meals restaurants and other very similar meals outlets, like snack pubs and concession stands at sports that can serve us food in a hurry so that we can get on with our lives or get back to the event. To understand the effect that introducing electronic indications and display screens can have in order to expedite this process and reduce the time it takes for us to order and pay for our food, we can look at the nature of the QSR business and encounter from the perspectives of both client and retailer.
From the Customer’s Perspective. A customer approaches the counter at the local coffee shop,
Fast-food restaurant or concession stand and is definitely greeted with a long list of items on a standard menu board. The type is small and runs together, making it hard for the customer to see all the options available. The wide range of choices can be overwhelming. As this customer takes time to ponder his or her purchase, other customers are joining the line or idling their cars in the drive-through lane waiting for their chance to place an order. Especially during peak hours impatience mounts. Some customers or potential clients may opt never to endure the prolonged wait around it can sometimes lead to others make their buy decisions and place orders – particularly if time appears to be at a premium. At the very least the customer’s QSR experience is diminished, meaning he or she will be less apt to become a repeat customer – not to mention the harm prolonged idling in the drive-through lane does to both the environment and the customer’s nerves and wallet, given the price of gas these days.